We all want to get our websites indexed by search engines and we want them to stay there, the questions about S.E.O are forever in every web-masters mind. How do I get higher rankings? Why is my website not showing up on the top pages? Why are my products not selling? Why has my page rank dropped in Google? There are endless questions about optimization which we all constantly look for answers. Some have the privilege of getting it right, you know the ones who make lots of money on the internet, and the ones who have authority sites that rank first on every page for the sites keyword.But 80% of web-masters have only a basic knowledge of optimization.
Before you will actually feature on any search results carried out on Google, you must get your keywords well sorted out. Maybe you already know about keywords but has anyone told you how to get the right keywords? Well, you can use paid service to extract “everyday searched phrases.” But if you are operating on a tight budget, you can use a free one. Even Google Indexing service provides an external keyword suggestion tool which is used to run AdWords. Meta Tags are found on the HEAD section of the website but are hidden on the browser. In choosing your keywords, do not repeat any of the phrases as this will definitely confuse search spiders and automatically make your site unfriendly for indexing.
To get the most out of Froogle, you’ll want to make your product description clear and enticing. Create titles that not only have targeted keywords, but also encourage the visitor to click-through to your site.
The best places to put your 3 blocks of Google AdSense code is right at the top under your Header graphic if you have one. The next best place is in the upper left sidebar. And the last place is either within the content itself or at the end of the article.
In the Army, we learned to “fire for effect”, which was Submit URLs to Google hit a grid coordinate with artillery, and then hit all adjacent grid coordinates in one massive barrage. Guess what? The same strategy works for Google too.
When someone does decide to make a purchase from you, be sure to capture their name and email address. This way you can develop a relationship with them and offer them related products in the future.
It’s important for SEO professionals to realize that some clients don’t know how much money it will realistically cost to get the results that they want. If the prospective balks at the proposal, then try to come up with an alternative plan that won’t cost as much money. Some times you can suggest using one or two of the proposed methods to improve traffic. Or you can suggest that they simply hire you as a consultant while they implement the work in-house. The harder you work with and for potential clients, the more likely you are to build a solid relationship that will benefit your business in the future.