What exactly is Anchor Text? SEO is an extremely complicated field which consists of many thousands of tiny details. However, anchor text is most likely one of these information. In SEO terms, anchor text is any text that connects to a site.
Anchor texts are not the keyword stuff alt tags that you see on your own header. Anchor texts are hyperlinks to your site. They may appear as”click here” or”read more”. But, I recommend”read more” since it creates the ideal impression to get a human being. This makes it easier for your visitors to understand what you’re attempting to convey.
Anchor texts used to link without value. They used to be links that just worked for SEO reasons, but today we know they’re worthless if your goal is to create a quality list or build targeted email lists. You can still use anchor text in a link building and keyword research, though. Link building and keyword research still get the job done, obviously. However, you should not do anchor text links any more, since they make it impossible to target the right people with your own links.
Thus, what do you need to replace anchor text in links with? Well, you have to replace them with other strong key terms or phrases, rather something that explains what your page or site is all about. It’s OK for the anchor text to mention your brand, your product, or your niche. But don’t overdo it.
Now, back to the original problem: if Google appears at anchors, it assumes that all links are precise match and therefore the very best. This is really false, because some hyperlinks are not exact match and are not too helpful. These anchor texts may show up in Google’s internal search engine results, but they won’t show up in their internal results. So what do all this mean to you? You must cease using these anchor phrases and begin using something such as”used” instead, or”referral” instead.
A lot of internet marketers have figured out how to beat Google at its own game, which means you shouldn’t have too much trouble beating Google in getting the maximum rank possible. All you have to do is get the exact match domains, titles and keywords and never under any circumstances include anchor text on your URLs. Another day I had been speaking to someone in my offline business who was beating Google at its own game and he told me about all the niches he’d optimized and ranked well that Google does not even show in its rankings. This is where he was beating Google in, and you’ll be able to follow his exact links and find exactly the same results, if you would like. Read more about Using Anchor Links with the Divi Builder here.