You should always be careful when taking advice from just anyone when it comes to SEO, but you will need to learn to trust someone. After you read the tips provided for you in this article, you will realize that this information is about as trustworthy as it comes. No thrills or hyperbole here, just the basic truth about how you can use SEO to increase your site’s rankings.
If you are planning on handling the SEO yourself, you have to immerse yourself in the field and really become a student of SEO. Check out various courses around the net, and ask other site owners for little tips of the trade that you may not be able to find by reading articles. SEO is a process, and you should be learning about it every step of the way.
When you are first starting a website, avoid using sub-domains. Google treats sub-domains as their own site for purposes of assigning them PageRank. Directories from the main site, however, have the same PageRank as the parent site. This means, for instance, that mysite.com/store will have the same PageRank as mysite.com, but store.mysite.com won’t.
Make sure you didn’t forget to leave robots.txt set. In many cases, when a site is in development, web designers will use a robots.txt file to prevent search engines from indexing the site at all. Some of these same web designers forget to remove the robots.txt file when the site goes live. If you know what date your site is going live, one tip is a create a cron job that deletes the robots.txt file automatically on the designated date.
Search engine optimization is a useful tool yet do not fall into the belief that your blogs or articles should contain a ton of keywords. Visitors to your site do not want your articles or blogs to read like a list of words. Your content should be creative and you should still write for your followers, customers and visitors; not just to get more people to look at your content by having your site show up first in a search engine result.
Take the time to create a site map for your website. This is a page listing that provides a list of all of the pages and links of your site so that search engine spiders can easily search your site. Using that site map makes your visitors have to use fewer clicks to go to where they want to go.
The best way to optimize your site for search engnes is to make it great. If your site shows up on the first page of a search engine’s ranking, that means it is one of the best 10 in the world on that topic. If your site isn’t one of the best 10 in the world, improve it until it is.
Put keywords in your headings and page titles. Page titles and headings come up first in internet searches, so keywords in these fields will improve your search ranking. However, do not make headings and page titles too long, because a greater number of words dilutes the importance of each word in the heading or title.
Add your primary keyword phrase into the first paragraph of content. If you can add it twice, that will be even better. Make sure though that your content is still readable and user friendly and avoid making it come across as spam. If you can fit it in and still keep a good content flow then do it.
One thing to avoid when dealing with search engine optimization is block quotes. Though it hasn’t been officially proven, it is widely believed that most search engines ignore any text included in block quote tags. This means that any tags in block quotes will not be included in search engine results.
Include keyword-rich descriptions of your images in the ALT tag, to boost your search engine optimization efforts. Search engine spiders are not capable of recognizing pictures or understanding the text contained within the graphics on your site. To help the spiders understand each image, write a keyword filled description in the image ALT tag.
If the host of your site allows spammers, find yourself a new host. The engines will eventually get around to shutting out IP’s that allow spammers and you will find your site shut out with the rest of them. Check and see if your host has a policy against spamming in their terms and conditions.
You should link your website to other similar websites if you want to move up the search engine results page. The search engines prefer websites that are connected to other sites and will show preference to those sites. This can be easily accomplished and yield big results that make it worth the effort.
Search engine optimization is simply a term used to describe a process where you do whatever you can to your website to make it found quickly by the search engines and put higher in their ranks. While being high on the list is important for traffic purposes, you will still be found often if you are further down the list. Don’t lie cheat and steal to get yourself in the number one spot.
Avoid using meta tags that point to your site that are not really related. That is extremely bad for business and it will make users look at you in a bad light. The other downside is the fact that it is possible for doing that to get you into some trouble with Google.
If you are not using SEO tactics responsibly, the strategy will backfire and search engines will penalize you. Some engines, such as Google and Yahoo, will ban companies from appearing in the results because of fraudulent behavior. Remember to hone the search engine optimization on your site in an ethical way.
As you can tell from this article, the best SEO tips are short, sweet and to the point. They won’t give you the runaround with fluff and they don’t make any bold promises that you’ll be instantly rich, if you only do this or that. This is real advice for the real site owner. Use it wisely and watch your rankings rise.